How To Create A Tagline For A Blog

Inspired to change your tagline but not sure how to do it? Check out this handy set of instructions.

Customization is a big part of the fun of starting a blog. From themes to widgets to unique comment form prompts and taglines, there are many ways to make your blog reflect your personal flair.

Your tagline is a short phrase or sentence that does the heavy lifting when it comes to setting context for your blog and helping readers to quickly learn what it is you're writing about. Today, we'll share some of our favorite taglines to help inspire you to create something unique and original for your site.

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A teeny tiny bit of hyperbole

Here are some things you might want to avoid to help your tagline stand out in the crowd:

Avoid repeating your site title. Your tagline is a space to share some context on what your site is about. Take advantage of it.

Keep it short and sweet. Thirty and 40 word taglines leave us breathless. Be concise.

Be original. Don't let your blog's tagline become another in the sea of "musings about thoughts."

Blogger Kathy V.'s hilarious tagline, "Because they let you become a parent even though you have NO IDEA what you're doing" at Don't Forget to Feed the Baby is the perfect introduction to her blog. Her tagline reflects the humor and sass she uses in her posts. Parents among her readership will no doubt relate to the never-ending joys, fears, and frustrations of ministering to an infant's needs.

dontforget 2

A play on words

Some of you might recognize our Michelle W. from such places as Blogging U. As a photographer, Michelle shares her work at Pictures of Things. Her tagline, "Life in fifty nifty millimeters," reflects her penchant for documenting her life and travels using a fifty millimeter lens, known as the "nifty fifty" in photographic circles.

picturesofthings

Maximize with metaphor

Junk is a literary magazine featuring work from authors such as Cheryl Strayed. The word "junk" is also a street name for heroin, and Junk's tagline, "A literary fix" is a twist on the drug metaphor where, in this case, great reading delivers the high. Check out Junk's about page for more on the metaphor behind the magazine.

junk

The salient quote

Using a favorite quotation as your tagline is a great way to inspire readers and help them understand your blog's vision at the same time. At Imperfect Happiness, blogger Charity uses a Mary Oliver quote to welcome readers to her blog, which was inspired by Gretchen Rubin's Happiness Project.

imperfecthappinessdotorg

Get them laughing

UPWITSCREEK is a play on the English phrase "Up sh*t's creek without a paddle," referring to being in a canoe travelling in a river of excrement without a steering mechanism — a funny way to communicate that you're in trouble and not sure how to get out of it, without getting muck all over you. Lisa Goodwin's tagline, "Welcome to my world, grab a paddle," is a cheeky variation on the phrase with a fun invitation to readers to join her for the ride.

upwitscreek

More fantastic examples

Here are some bonus taglines for your inspiration:

Raising My Rainbow

Adventures in Raising my Fabulous, Gender Creative Son
Natalia Antonova

The sky is high. The Czar is far.
Projectophile

\ˈprä-JECT-oh-fahyl\ (noun) 1. A lover of projects, especially those derived from scavenged materials and made more beautiful through paint, thread and sandpaper.